Intelligent Mobile Commerce

 

 

Shopping on a mobile device is a completely different experience than shopping on a website. To put it simple, interfaces must be prompted and contextual or they will fail. Users shopping on small-screen devices like a smartphone or iphone will generally start out knowing which product they want to view - so it is important to stress what you are searching for and make it easier to find products quickly.

 

 

Regardless of the platform, mobile devices afford unique testing opportunities in m-Commerce that do not exist in desktop web. Whether through storefront applications that let users browse your entire catalog, or more targeted apps that focus on a single product, measurement on mobile devices require a robust, integrated approach.